Bloom

14 Weeks | Fall 2024 | Story & Brand | Team Project

Imagine if, after a match, players could wear a garment that learns about their body’s needs over time and responds with a targeted recovery. Allowing them to heal while continuing with their daily routines.

**This product is not an actual product of ASICS and is used, along with any trademarks, brand or copyright materials of ASICS for demonstration purposes only and as a student work.

Meet the Team:

Radovan Lamac & Rosela Hinojosa

Radovan is a student from Alto University in Finland we worked together to develop the story of the product system. Radovan's responsibilities were focused on the Bloom Recovery Shoes. While I focused on the Bloom Pants.

*This page will focus on the development of the Bloom Pants designed by Rosela*

ASICS

"Anima Sana in Corpore Sano"

Sound mind in a sound body = Inspire balance through sport.

Australian Women's Football

“The Matildas”

Rose against all odds and broke the landscape dominated by Australian football and rugby.

Ellie Carpenter

ACL Injury → Came back Stronger

At its heart, an athlete who transformed injury into a chapter of personal growth.

Next Steps & Takeaways

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Rosela Hinojosa | 2024