ReBloom
14 Weeks | Fall 2024 | Story & Brand | Team Project
Imagine if, after a match, players could wear a garment that learns about their body’s needs over time and responds with a targeted recovery. Allowing them to heal while continuing with their daily routines.
**This product is not an actual product of ASICS and is used, along with any trademarks, brand or copyright materials of ASICS for demonstration purposes only and as a student work.
Meet the Team:
Radovan Lamac & Rosela Hinojosa
Radovan is a student from Alto University in Finland we worked together to develop the story of the product system. Radovan's responsibilities were focused on the Bloom Recovery Shoes. While I focused on the Bloom Pants.
*This page will focus on the development of the Bloom Pants designed by Rosela*
The Challenge
We created a story driven transformation that redefines ASICS for elite athletes through a 6-word brand story and a recovery system. The concept turns vulnerability into power, helping athletes recover while staying engaged.
ASICS
"Anima Sana in Corpore Sano"
Sound mind in a sound body = Inspire balance through sport.
Australian Women's Football
“The Matildas”
Rose against all odds and broke the landscape dominated by Australian football and rugby.
Ellie Carpenter
ACL Injury → Came back Stronger
At its heart, an athlete who transformed injury into a chapter of personal growth.
Female Soccer Players
Are much more prone to ACL injuries:
More likely to sustain an ACL injury compared with their male counterparts.
When fatigued decrease knee flexion and increase knee valgus both known risk factors to increase of ACL injuries
Have had at least 1 ACL injury.
Players Don’t Get Enough Recovery Time In-Season
Biomechanics raise the risk, but fatigue is a catalyst for ACL injuries, especially in-season where players get tired faster and the body is at it's weakest.
More than active recovery…
What if your gear could react to your specific body situation?
Athlete 24/7
Recover 24/7
Designed for daily life, preforms on command
What if it could fold and unfold?
Quick Clay Exploration
Refine Following the body’s guides
Bullet proofing the pattern
Palette from key images
Color exploration
Apply the learnings
On the Mannequin_V2
Color Dosing & Application
Therapy 24/7
Static & Immobile
Movement
Targets Muscle Imbalances
#1 Hamstrings
#2 Quadriceps
#3 Upper Calfs
Technology
Sweat power batteries and flexible sensors
They can be found in the back of the ReBloom pants, one of the most sweaty areas of the body,.
Interaction
Flexible Heating Pads by Loomia & fabric that can heat compress and de compress
These two technologies can be found in the outside parts of the ReBloom pants, they work together by heating and compressing target areas.
Next Steps & Takeaways
This project was focused on storytelling
During this project, I realized how important it is for a designer to get hands-on in the design process—not just rely on CAD. I had no idea how much I would learn from draping and creating a pattern; it led to a truly unique outcome. If I had tried to do this solely in CAD, I would have ended up with a very different resultwould have gotten to a very different conclusion.
