Timeline


Spring 2024

14 Weeks

Brief

Design for Sustainibility

Tools


Sustainable Minds, Solidworks, Keyshot, 3D Printing, Illustrator, and Photoshop

The Problem

Plastic Packaging for individual toiletries.

How might we…

Reimagine self-care through a circular economy from production to product

Popular Brands

Addressing the issue

Lush

Pioneer on packaging return and packaging free toiletries.

BlueLand

Very popular brand in the refill business, form toiletries to dishwashing soap.

Progressive

Compact home cleaning supplies

Knolling

A current product that claims to be targeting the problem.

Pain Points

Of the chosen benchmark product.

LCA

Life Cycle Assesment

Different Types of Solid Toiletries

Powder

Takes one hour to use the product.

Solid

The most popular option.

Sheets

Has all the pros of solid toiletries plus it provides intuitive hand to skin/hair contact.

Why Choose Sheets?

Solid Soap

Vs

Sheet Soap

They are more resistant than you think 💪

I did an experiment and left them exposed in the bathroom for 4 weeks and they were fine. They only activate when big droplets of water hit them.

What can we Sheetify?

Any toiletry that can be turned into a solid, Real world examples:

  • Shampoo

    Lush $15.00

  • Conditioner

    Lush $16.00

  • Moisturizer

    Kate McLeod $12.00

  • Perfume

    Lush $16.50

  • Deodorant

    Weslee Rose $10.00

  • Makeup Remover

    Hanni/ Sephora $18.00

  • Body Soap

    Public Goods $3.50

So I chose to ideate with sheet soaps…

But a few weeks into the project I found that

There’s A Big Problem in the Industry...

and it's name is

The soap sheet industry is extremely Green washed!!!

Very controversial information… so I spoke to an expert

Interview

Tania Hernandez, Chemical Engineer specialized in sustainability

Can We Make Soap Sheets Better?

PVA Free

Bonded with PVA

Yes we can! By Using Alternative Binders, according to Tania

Alternative Binders

The Solution

Cellulose Ethers

Currently used in some water soluble papers.

Starch

A great example is rice paper

Soap Shavings

Engineer a way to shave solid soap into sheets

Water soluble paper! Bonded by cellulose

Current Real world application

Design Criteria

Progressive

Facilitates transition to solid toiletries

Bye Plastics

Limits the use of plastics

Adaptable

Widely adaptable to many toiletry types

Protects

Prevents sheets from sticking together.

Brain Storming

Stake
Holders

Diana Brooks

Age
Job
Income
Living
Status
Personality
Interests

25
Social Media Manager
45K/ Yearly
With a housemate
Single
Advocate
Cat, Sustainability, Health

Redefining the future of toiletries

How it's Used

Apila's Anatomy

Stackable Undulations

Upcoming Trends

Source: WGSN

Soft Presence

Prioritize wellness and curved and soft silhouettes, making bathrooms feel inviting for self-care rituals.

Versatile Performance

multiple needs with one object the bathroom is a compact space dedicated to restorative care.

Designed to Disappear

Within a space create opportunities for engagement, with products that blend in but stand out. Glass is in.

Systems Diagram

Why Glass?

Reaching Mainstream

Captivating textures of recycled glass are also reaching mainstream audiences
WGSN

No Loss of Quality

Almost 95% of virgin glass can be substituted with recycled glass without loss of quality

WGSN

Infinitely recyclable

Grass is one of the few substances that can be infinitely recycled.
National Geographic

  • Didn't like it? 😤

  • Got sick of it? 🤢

  • Did it break? 💔

100% ready to be Recycled

No extra labels to remove, just recycle it like you would a glass bottle.

Apila's Impact Assesment

Global Warming 19.15%

Carcinogenic 36.33%

Fossil Fuel Depletion 16.72%

Eutrophication 2.3%

Ecotoxicity 3.75%

Non Carcinogenic 6.47%

Smog 6.39%

Acidification 4.71%

Respiratory Effects 0.03%

Benchmark

Impact per 1 month of use 0.0028

Vs

Apila

Impact per 1 month of use 0.00013

100% Improvement

Want to see more?

Rosela Hinojosa | 2023

Let's chat!

rosela.hinojosa@gmail.com

All Rights Reserved 2023