COVE

This class was sponsored by Samsung

Timeline

Fall 2023

14 Weeks

Redefine the Future of the Samsung Galaxy watch

Tate Shafer - Product designer

Yujia Li - UI/UX

A watch that let's you capture your moments effortlessly.

What Makes Gen Z Buy?

Boundaries and Privacy

Mutual Loyalty

Personalization

Rewards Programs

Social Responsibility

Authenticity

Smart & Creative Campaigns

In-Store + Online Experiences

Social Media

Source: What Makes Them Buy: The Gen Z Spending Habits To Know in 2023, The Shelf, 2023

Mental

Health

Racial and

Gender Equity

Environment &

Sustainability

Ethical Labor

Practice

LGBTQ+

Rights

Civic Engagement/

Political Activism

Source: The Rise of Gen Z Consumer: Career-Driven, Credit-Averse and Tempted by Immersive Retail, ICSC, 2023

We want to Design for

Individuals who showcase their uniqueness and adapt their image to current trends and situations.

“Generation Z is more likely to use social media to engage with their preferred brands and conduct product research.”
Source: Gen Z Statistics: Facts You Should Know, OJ Digital Solutions, 2022
“Gen Z's relationship with technology is a complicated one, with sentiments that may seem contradictory at first glance.”
Source: Intelligence: Design for Gen Z, WGSN, 2022
“At least 95% of Gen Zers own smartphones, making them more technologically savvy.”
Source: Gen Z Statistics: Facts You Should Know, OJ Digital Solutions, 2022